Well, I’m back from ASI Dallas. Let the existential crisis begin.
In the week immediately following a trade show, I begin the process of reaching out to those I met over the course of the two-day event. Truth be told, the task is often fruitless.
Right now, you might be saying to yourself, “Fruitless? Surely you jest.” But no, unfortunately, I’m not. The sad fact is that, out of the hundred or so cards I gave and received, I’ll only hear from a few people. Which leaves me wondering, am I just not memorable?
In PM’s January issue, the subtitle of a rather timely marketing column (page 82) by speech coach and sales trainer Patricia Fripp is: “There is no point going anywhere if people don’t remember you were there.”
Evidently, I shouldn’t venture far from my cubicle.
I’m offering free editorial, wearing a shirt that advertises the magazine and I like to think I have a good handshake. (Which, by the way, can we address for a second? I appreciate a firm grip as much as the next gal, but if you feel my hand shrivel up and die in your grasp, it’s probably a little too aggressive).
So, anyway, what gives? Is it simply that, with such an influx of requests for time and attention, mine gets lost in the shuffle? Among other pearls, Fripp suggests taking on a distinct “signature,” such as a tie or hat, that will get yourself noticed. I’m strongly considering juggling flaming batons at ASI Las Vegas—I’ll keep you posted on how that goes.
‘Til then, what I’d really like to know is whether or not you have this problem. Since the furthering a supplier/distributor relationship, rather than that of supplier/magazine editor, is the main reason for these shows, I’m interested to know how much business can be generated by attending. Besides a great product, what ELSE makes a supplier memorable?
Pony up the secrets or we might have a fire hazard on our hands come April.
